Can we turn reuse into business?

The Circular Bioeconomy Arena project is offering a webinar series on reuse that has become commercial products. In this first webinar, CEO Arild Øvergaard of Norsk Massivtre will share experiences of challenging traditional ways of thinking and linear business models.

Norsk Massivtre is in the middle of an effort to increase the degree of recycled material in its production process. In this talk, Arild will explain how they have gone about building a market for products and services based on recycled wood.

He will give us a picture of the current situation related to what the company has managed to achieve, what remains to be achieved and why the results look like they do. Through practical examples, Arild will increase our understanding of defining a recycled wood market with pricing of raw materials and products.