{"id":550,"date":"2024-11-25T10:25:04","date_gmt":"2024-11-25T09:25:04","guid":{"rendered":"https:\/\/nwcluster.wpenginepowered.com\/top-management-gathering-with-new-insights\/"},"modified":"2025-08-14T07:38:30","modified_gmt":"2025-08-14T05:38:30","slug":"top-management-gathering-with-new-insights","status":"publish","type":"post","link":"https:\/\/nwcluster.no\/en\/top-management-gathering-with-new-insights\/","title":{"rendered":"Top management gathering with new insights"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_use_pixel=”yes” shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”166316″ column_width_pixel=”900″][vc_column width=”1\/1″][vc_column_text text_color=”color-prif” uncode_shortcode_id=”132503″ text_color_type=”uncode-palette”]The meeting began with a visit to Dynea AS to learn about the development and production of adhesives for the wood processing industry. We were impressed by an active and innovative lab and test environment that develops and tests adhesives for various types of wood and products for European, Asian and American markets. CEO Tarje Braaten and Innovation and Development Manager Kristin Grostad showcased a company with long traditions, but at the same time a strong, innovative will, which is necessary when supplying adhesive products for different types of wood and applications, and to regions with different climate conditions and regulations for adhesives in wooden buildings. <\/p>\n

EU deforestation regulation on the agenda<\/strong><\/h4>\n

After the visit to Dynea, the meeting continued at Losby Estate where Emma Berglund from Skogsindustrierna and Johan Freij, advisor and former head of forestry at Danske Bank, were invited to share thoughts and knowledge about upcoming regulations and the future timber market.<\/p>\n

Emma Berglund is responsible for the Swedish Forest Industries Federation’s forest issues in the EU and internationally, and follows the processes surrounding the EU Deforestation Regulation (EUDR). She was invited to give us an update on the EU’s work on the EUDR and paint a picture of what we need to prepare for. <\/p>\n

The Deforestation Regulation aims to prevent goods that have caused deforestation or forest degradation from being traded in the EU. The regulation includes requirements for due diligence, traceability and information. Although the entry into force of the regulation is likely to be postponed until December 30, 2025, there are major challenges associated with its implementation. <\/p>\n

Before the regulations can be put into practice in the EU, there are a number of questions that need to be answered. These include definitions of terms such as “forest destruction” and “plantation forest”, as well as questions about product bans and traceability. <\/p>\n

The government has still not decided whether the EUDR will be partially or fully incorporated into Norwegian law, so Norway is currently regarded as a third country. This is unfortunate, and the industry wants clarification as soon as possible. In Norway, the Timber Industry is following up the development of the regulations on behalf of the industrial companies, and the administration of the NWC is in dialogue with the Timber Industry on the matter. <\/p>\n

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The battle for raw materials – the new reality<\/strong><\/h4>\n

Access to raw materials for the woodworking industry is affected by political decisions, the nature agreement, beetle attacks, forest fires and the war in Ukraine. How will this affect the situation in Norway, can we build as much with wood as we want in the future? And how will the competition between wood and other materials in construction develop in the future in light of the nature crisis and climate crisis? We asked Johan Freij, now an independent advisor, but formerly head of forestry at Danske Bank for many years, to look into the crystal ball. <\/p>\n<\/div>\n<\/div>\n<\/div>\n

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At a time when the construction market is at a standstill, things look bleak for the wood industry. But Freij was concerned about the long-term picture and assured that better times will come. Among other things, this is because there has been a major expansion of pulp production capacity worldwide, which means that there will be a shortage of long-fibre spruce and pine timber, which is important for lighter and stronger products. According to Freij, our Nordic softwood will become increasingly sought after as both pulpwood and building material. <\/p>\n

We’re currently experiencing a global recession and a severe shortage of timber. What will it be like when the economy turns around, will the lack of wood become a threat or a reality? <\/p>\n

– “I believe that those who are ‘wood stingy’ (stingy = greedy) and get the most out of the log will be the winners in the future,” said Freij. He listed utilization of grot*, thinner saw blades, finger jointing, gluing, composite materials and recyclable and demountable products. <\/p>\n

– And remember that air is cheaper than wood. It’s not rational to use solid wood if you can fill the core with air or inferior qualities,” he said. Freij’s closing words were that it’s just a matter of “going with the flow” and working on improving logistics and developing new products. <\/p>\n<\/div>\n<\/div>\n<\/div>\n

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