{"id":2173,"date":"2025-11-12T11:08:18","date_gmt":"2025-11-12T10:08:18","guid":{"rendered":"https:\/\/nwcluster.no\/?p=2173"},"modified":"2026-04-17T12:13:39","modified_gmt":"2026-04-17T10:13:39","slug":"fire-resistance-on-the-agenda-2","status":"publish","type":"post","link":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/","title":{"rendered":"Cluster success – an important signal for the industry"},"content":{"rendered":"

[vc_row row_height_percent=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_use_pixel=”yes” shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”834322″ column_width_pixel=”900″][vc_column][vc_column_text uncode_shortcode_id=”425812″]Moelven’s CEO played a key role in the establishment of the Norwegian Wood Cluster. During the top management meeting at Losby Gods on November 4, 2025, he summarized the positive cluster development after nine large companies around Lake Mj\u00f8sa founded the cluster in 2017. <\/p>\n

Strong national cluster<\/strong><\/h4>\n

– It became clear at an early stage that we needed to broaden our focus and not limit this to a cluster for Inland Norway. We have succeeded in doing so. In eight years, Norwegian Wood Cluster has become a strong national cluster that has started its international journey. At the same time, it’s clear that in order to benefit from the cluster’s work, you have to change your mind a little. After all, you’re basically sitting around the table with your competitors. You need to mature so that you see the value of collaborating where you can and competing where you have to. We’re seeing the results now,” Kristiansen said. <\/p>\n

Congratulations on another promotion<\/strong><\/h4>\n

In 2020, Norwegian Wood Cluster was accepted into Innovation Norway’s Arena program.<\/p>\n

– “The cluster has now been promoted again in Innovation Norway’s cluster program<\/a>, which is very gratifying. The industry needed this victory,” said CEO Morten Kristiansen. <\/p>\n

– The timber industry is currently experiencing strong headwinds, and we wonder when they will subside. Housing construction has not been this low since after the war. Politicians talk about AS Norway doing well, but our value chain doesn’t quite agree with that. We know it will turn around. In the meantime, the industry is losing valuable expertise as a result of downsizing and closures,” said Kristiansen, who pointed to the simplification of construction as one of the areas where the industry faces common challenges. <\/p>\n

Prioritizing active participation<\/strong><\/h4>\n

The CEO explained that Moelven prioritizes active participation in all parts of the Norwegian Wood Cluster and pointed out how the companies can use the cluster in the future.<\/p>\n

– “There’s no doubt that it’s the companies that have to do the work – the cluster is the tool. “Things are very demanding in the industry right now, but we mustn’t be too short-sighted. We’ve been through tough times before, and it’s precisely in the dark times that we need the long light. What’s more, it’s vital that we have the courage to work together and not become too navel-gazing. The best way to take on big challenges is together,” concluded Morten Kristiansen, CEO of Moelven Industrier.[\/vc_column_text][vc_single_image media=”2181″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”945393″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_single_image media=”2178″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”214503″][\/vc_column][vc_column width=”1\/2″][vc_single_image media=”2184″ caption=”yes” media_width_percent=”100″ uncode_shortcode_id=”375140″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

– “The collaboration through the Norwegian Wood Cluster is incredibly important for the value chain that builds with wood. “The market situation is currently very tough, but it’s in the dark times that we need the long light,” said CEO Morten Kristiansen of Moelven Industrier at the opening of the cluster’s top management meeting. <\/p>\n","protected":false},"author":4,"featured_media":2175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-whats-new"],"acf":[],"yoast_head":"\nCluster success - an important signal for the industry<\/title>\n<meta name=\"description\" content=\"- "The collaboration through the Norwegian Wood Cluster is incredibly important for the value chain that builds with wood. "The market situation is currently very tough, but it's in the dark times that we need the long light," said CEO Morten Kristiansen of Moelven Industrier at the opening of the cluster's top management meeting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cluster success - an important signal for the industry\" \/>\n<meta property=\"og:description\" content=\"- "The collaboration through the Norwegian Wood Cluster is incredibly important for the value chain that builds with wood. "The market situation is currently very tough, but it's in the dark times that we need the long light," said CEO Morten Kristiansen of Moelven Industrier at the opening of the cluster's top management meeting.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Norwegian Wood Cluster\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T10:08:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-17T10:13:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nwcluster.no\/wp-content\/uploads\/2025\/11\/Morten-Berit-JanTore-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mari Blokhus Nordtun\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mari Blokhus Nordtun\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/\",\"url\":\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/\",\"name\":\"Cluster success - an important signal for the industry\",\"isPartOf\":{\"@id\":\"https:\/\/nwcluster.no\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nwcluster.no\/wp-content\/uploads\/2025\/11\/Morten-Berit-JanTore-scaled.jpg\",\"datePublished\":\"2025-11-12T10:08:18+00:00\",\"dateModified\":\"2026-04-17T10:13:39+00:00\",\"author\":{\"@id\":\"https:\/\/nwcluster.no\/en\/#\/schema\/person\/5cface82763c66df62d78fc06578870e\"},\"description\":\"- \\\"The collaboration through the Norwegian Wood Cluster is incredibly important for the value chain that builds with wood. \\\"The market situation is currently very tough, but it's in the dark times that we need the long light,\\\" said CEO Morten Kristiansen of Moelven Industrier at the opening of the cluster's top management meeting.\",\"breadcrumb\":{\"@id\":\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#primaryimage\",\"url\":\"https:\/\/nwcluster.no\/wp-content\/uploads\/2025\/11\/Morten-Berit-JanTore-scaled.jpg\",\"contentUrl\":\"https:\/\/nwcluster.no\/wp-content\/uploads\/2025\/11\/Morten-Berit-JanTore-scaled.jpg\",\"width\":2560,\"height\":1920,\"caption\":\"CEO Morten Kristiansen, Moelven Industrier, (left) is pleased with the positive development of the Norwegian Wood Cluster. Here he stands together with cluster leader Berit Sanness and chairman Jan Tore Meren. Photo Mari Blokhus Nordtun\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/nwcluster.no\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Cluster success – an important signal for the industry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/nwcluster.no\/en\/#website\",\"url\":\"https:\/\/nwcluster.no\/en\/\",\"name\":\"Norwegian Wood Cluster\",\"description\":\"Vi gir verden innovative ogb\u00e6rekraftige byggel\u00f8sninger i tre\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/nwcluster.no\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/nwcluster.no\/en\/#\/schema\/person\/5cface82763c66df62d78fc06578870e\",\"name\":\"Mari Blokhus Nordtun\",\"url\":\"https:\/\/nwcluster.no\/en\/author\/adminmari\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Cluster success - an important signal for the industry","description":"- \"The collaboration through the Norwegian Wood Cluster is incredibly important for the value chain that builds with wood. \"The market situation is currently very tough, but it's in the dark times that we need the long light,\" said CEO Morten Kristiansen of Moelven Industrier at the opening of the cluster's top management meeting.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/","og_locale":"en_US","og_type":"article","og_title":"Cluster success - an important signal for the industry","og_description":"- \"The collaboration through the Norwegian Wood Cluster is incredibly important for the value chain that builds with wood. \"The market situation is currently very tough, but it's in the dark times that we need the long light,\" said CEO Morten Kristiansen of Moelven Industrier at the opening of the cluster's top management meeting.","og_url":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/","og_site_name":"Norwegian Wood Cluster","article_published_time":"2025-11-12T10:08:18+00:00","article_modified_time":"2026-04-17T10:13:39+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/nwcluster.no\/wp-content\/uploads\/2025\/11\/Morten-Berit-JanTore-scaled.jpg","type":"image\/jpeg"}],"author":"Mari Blokhus Nordtun","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mari Blokhus Nordtun","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/","url":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/","name":"Cluster success - an important signal for the industry","isPartOf":{"@id":"https:\/\/nwcluster.no\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#primaryimage"},"image":{"@id":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#primaryimage"},"thumbnailUrl":"https:\/\/nwcluster.no\/wp-content\/uploads\/2025\/11\/Morten-Berit-JanTore-scaled.jpg","datePublished":"2025-11-12T10:08:18+00:00","dateModified":"2026-04-17T10:13:39+00:00","author":{"@id":"https:\/\/nwcluster.no\/en\/#\/schema\/person\/5cface82763c66df62d78fc06578870e"},"description":"- \"The collaboration through the Norwegian Wood Cluster is incredibly important for the value chain that builds with wood. \"The market situation is currently very tough, but it's in the dark times that we need the long light,\" said CEO Morten Kristiansen of Moelven Industrier at the opening of the cluster's top management meeting.","breadcrumb":{"@id":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#primaryimage","url":"https:\/\/nwcluster.no\/wp-content\/uploads\/2025\/11\/Morten-Berit-JanTore-scaled.jpg","contentUrl":"https:\/\/nwcluster.no\/wp-content\/uploads\/2025\/11\/Morten-Berit-JanTore-scaled.jpg","width":2560,"height":1920,"caption":"CEO Morten Kristiansen, Moelven Industrier, (left) is pleased with the positive development of the Norwegian Wood Cluster. Here he stands together with cluster leader Berit Sanness and chairman Jan Tore Meren. Photo Mari Blokhus Nordtun"},{"@type":"BreadcrumbList","@id":"https:\/\/nwcluster.no\/en\/fire-resistance-on-the-agenda-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/nwcluster.no\/en\/"},{"@type":"ListItem","position":2,"name":"Cluster success – an important signal for the industry"}]},{"@type":"WebSite","@id":"https:\/\/nwcluster.no\/en\/#website","url":"https:\/\/nwcluster.no\/en\/","name":"Norwegian Wood Cluster","description":"Vi gir verden innovative ogb\u00e6rekraftige byggel\u00f8sninger i tre","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/nwcluster.no\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/nwcluster.no\/en\/#\/schema\/person\/5cface82763c66df62d78fc06578870e","name":"Mari Blokhus Nordtun","url":"https:\/\/nwcluster.no\/en\/author\/adminmari\/"}]}},"_links":{"self":[{"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/posts\/2173","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/comments?post=2173"}],"version-history":[{"count":0,"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/posts\/2173\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/media\/2175"}],"wp:attachment":[{"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/media?parent=2173"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/categories?post=2173"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nwcluster.no\/en\/wp-json\/wp\/v2\/tags?post=2173"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}